Website CRO Audit

Luna Lux Creative
Conversion Audit

A comprehensive analysis of lunaluxcreative.com identifying 43 conversion opportunities across 12 pages, with a prioritized action plan to increase lead generation.

12 Pages Audited Squarespace Platform February 2026
02 / 11
Executive Summary
Strong brand. Beautiful design.
Leaking conversions everywhere.
Luna Lux's visual brand is polished and consistent. The issues aren't aesthetic — they're structural. Missing CTAs, absent social proof, SEO-invisible pages, and copy that prioritizes vibes over conversion.
0
Pages Audited
0
Issues Found
0
Testimonials on Site
0
Pages Titled "Gallery 1"
If the site currently converts at ~1-2% of visitors (typical for service businesses), addressing the top 10 issues could reasonably increase conversion to 3-5% — effectively doubling or tripling lead volume without any increase in traffic.
03 / 11
Critical Findings
The 5 biggest conversion leaks
Each of these issues is actively costing Luna Lux leads today.
01

"LET'S CONNECT" sends visitors to Instagram instead of the inquiry form

The most visible CTA on every page links to Instagram — not your inquiry form. High-intent visitors ready to take action are being sent off-site at the critical moment. For a $3,500+/month service, conversion happens through the form, not Instagram DMs.

Fix: Change the link from instagram.com/lunalux.creative to /inquire. Move Instagram to a footer icon. Time: 5 minutes.
Critical
02

All 7 portfolio pages are invisible to Google and dead ends for visitors

Every portfolio page has the identical title "Gallery 1," no meta description, no headline, no body copy, no CTAs, and empty image alt text. More than half your site pages are invisible to search engines and offer visitors zero next steps after viewing your work.

Fix: Unique title tags, meta descriptions, H1 headings, intro copy, and CTA blocks for each page. Time: 2-3 hours for all 7.
Critical
03

Zero client testimonials on the entire 12-page site

Not a single client quote, review, or testimonial exists anywhere. For a service at $3,500-$6,000/month with a 3-month commitment, social proof isn't optional — it's the #1 trust-builder. Prospects see your claims but have no third-party validation.

Fix: Collect 5-10 testimonials. Place strategically across Homepage, Services, About, Experience, Inquire, and Portfolio pages. Time: Medium (collection) + 2 hours (placement).
Critical
04

The inquiry page sabotages its own form with exit ramps

Before the form, the copy suggests "email or DM via IG for a quicker response" and encourages visitors to "check us out on IG." This tells visitors the form is the slow option and provides two escape routes right at the conversion moment. Service checkboxes also don't match your actual services.

Fix: Replace with focused copy: "Tell us about your brand below. We respond within 1-2 business days." Align service options with your packages. Time: 30 minutes.
High
05

About page has zero CTAs — a complete conversion dead end

After building warmth and trust through your origin story and team bios, there's no call-to-action anywhere. A visitor who reads the page and likes your team has no guided next step. The "OUR APPROACH" section is also an empty heading with no content beneath it.

Fix: Add a CTA section after team bios ("Ready to elevate your brand?") linking to /information and /inquire. Fill the empty "OUR APPROACH" section. Time: 45 minutes.
High
04 / 11
Conversion Funnel
Where visitors leak out of the journey
Every stage of the buyer journey has at least one structural issue preventing conversion.
Homepage
D+
Main CTA goes to Instagram
Services
C+
Zero social proof
About
D-
No CTAs anywhere
Experience
B-
Best page (minor fixes)
Portfolio
F
Dead end pages
Inquire
D+
Copy undermines form

What's Working Well

  • ✓ Strong visual brand identity and cohesive aesthetic
  • ✓ "As Featured In" logos (Cosmopolitan, InStyle, Sports Illustrated)
  • ✓ Clear 3-tier pricing with creative package naming
  • ✓ Experience page has the best CTA and a real FAQ
  • ✓ Authentic founder story and team personality
  • ✓ Transparent pricing shown upfront

What's Missing

  • ✗ No client testimonials anywhere on the site
  • ✗ No consistent CTA hierarchy across pages
  • ✗ No case studies or results metrics
  • ✗ No "How It Works" preview on homepage
  • ✗ No FAQ on the Services page
  • ✗ Portfolio pages have zero SEO or copy
05 / 11
Page Analysis
Page-by-page performance
Each page scored across key conversion dimensions.
Homepage
/
D+
Value Clarity
CTA Strategy
Social Proof
Visual Design
Primary CTA links to Instagram
Headline unclear, "SUCESS" typo
Services
/information
C+
Value Clarity
CTA Strategy
Social Proof
Pricing Clarity
Zero testimonials on the buying page
All CTAs say "Learn More"
About
/about
D-
Trust Building
CTA Strategy
Social Proof
Credentials
Zero CTAs — dead end page
"OUR APPROACH" section is empty
The Experience
/the-experience
B-
Process Clarity
CTA Strategy
Objections
Social Proof
No CTA after FAQ (conversion lost)
FAQ #3 broken self-reference
Inquire
/inquire
D+
Form Design
Pre-form Copy
Trust Signals
Post-Submit UX
Copy suggests IG/email as faster
Service options don't match packages
Portfolio (7 pages)
/fashion, /beauty, etc.
F
SEO
CTA Strategy
Content
Conversion
All 7 titled "Gallery 1," no meta, no CTAs
3 pages have only 1 portfolio item
06 / 11
Portfolio Breakdown
7 pages sharing the same 8 failures
These pages represent over half the site and are completely invisible to search engines.
Fashion
0
items
No titleNo CTA
Beauty
0
items
No titleNo CTA
Restaurants
0
items
ThinNo CTA
Fitness
0
item
Too thin
Interior
0
item
Too thin
Real Estate
0
item
Too thin
Weddings
0
items
ThinNo CTA
Recommendation: Merge Fitness, Interior Design, and Real Estate into a single "Lifestyle & Professional Services" page. Pages with 1 item hurt credibility. Then invest in Fashion and Beauty — expand 1-2 clients into featured mini case studies with results metrics.

Every Page Is Missing

  • ✗ Unique title tag (all say "Gallery 1")
  • ✗ Meta description
  • ✗ H1 headline
  • ✗ Body copy / intro paragraph
  • ✗ Call-to-action
  • ✗ Image alt text
  • ✗ Client testimonial
  • ✗ Case study context

Recommended Title Tags

  • ✓ Fashion Brand Social Media Portfolio
  • ✓ Beauty & Skincare Social Media Portfolio
  • ✓ Restaurant Social Media Portfolio
  • ✓ Fitness Studio Social Media Portfolio
  • ✓ Interior Design Social Media Portfolio
  • ✓ Real Estate Social Media Portfolio
  • ✓ Wedding & Event Content Portfolio
07 / 11
Copy Rewrites
Before & after for the highest-impact changes

Site-Wide Header CTA

Current
LET'S CONNECT → instagram.com/lunalux.creative
Recommended
LET'S CONNECT → /inquire

Move Instagram to a footer social icon.

Inquiry Page Pre-Form Copy

Current (~50 words with exit ramps)
We won't keep you waiting long, we typically respond with in 1-2 business days. If you're looking for a quicker response email or DM via IG to get our attention. If you are still curious while you wait, feel free to check us out on IG...
Recommended (~25 words, focused)
Tell us about your brand below. We review every application and respond within 1-2 business days to schedule your free discovery call.

Services Page CTAs

Current (all 3 identical)
Learn More → /inquire
Learn More → /inquire
Learn More → /inquire
Recommended (tier-specific)
Start With Takeoff → /inquire
Choose In-Flight (Most Popular) → /inquire
Go First Class → /inquire

Homepage Headline

Current
TAKING YOUR VISION TO THE MOON

Could be a space company, consulting firm, or motivational speaker. First-time visitors can't tell what Luna Lux does in 5 seconds.
Recommended Options
Social Media That Actually Grows Your Brand

Or: Done-For-You Social Media for Premium Brands

Or: Your Brand Deserves Content That Converts
08 / 11
Complete Copy Rewrites
Page-by-page rewritten copy for every page on the site
Full ready-to-paste copy has been prepared. Here are the key rewrites per page.

Homepage

Current H1
TAKING YOUR VISION TO THE MOON
Rewritten H1
Social Media Management for Brands That Refuse to Blend In
  • + Added 4 NEW sections: What We Do, How It Works, Stats, Testimonials
  • + Primary CTA now goes to /inquire, not Instagram
  • + Newsletter signup replaced with conversion CTA
  • + Stats section with real metrics added

Services (/information)

Current Intro
None — jumps straight to packages
Rewritten H1
Your Brand’s Social Media, Handled.
  • + Page intro headline and framing paragraph added
  • + All 3 CTAs rewritten: “Start With Takeoff” / “Choose In-Flight” / “Go First Class”
  • + “Most Popular” badge added to In-Flight package
  • + 8-question FAQ section added
  • + “Not Sure Which Package?” guidance section added
  • + All 5 add-on services now have descriptions + CTAs

About (/about)

Current H1
Who Are We?
Rewritten H1
The Team Behind Your Brand’s Next Chapter
  • + CTA section added (was ZERO CTAs on entire page)
  • + Empty “Our Approach” section filled with 4 process steps
  • + Team bios tightened with professional credentials
  • + Stats bar added (brands elevated, industries, etc.)
  • + Generic quote replaced with testimonial placeholder

Experience (/the-experience)

Current
One CTA before FAQ, broken self-references in FAQ answers
Rewritten
All 5 process steps rewritten with timeline indicators (Day 1 → Week 2-3)
  • + FAQ #2 now links to /information for pricing
  • + FAQ #3 broken self-reference removed
  • + 2 new FAQs added: “What results can I expect?” and “What if I need to pause?”
  • + Second CTA added AFTER FAQ (where visitors are most ready to convert)

Inquire (/inquire)

Current Pre-Form Copy
“If you’re looking for a quicker response email or DM via IG...”
(exit ramps sending visitors away from the form)
Rewritten
“This is the first step toward a social media presence you’re actually proud of...”
  • + ALL exit ramps removed (IG links, email alternatives)
  • + Form checkboxes aligned to actual packages (removed “Brand Kit”, “Consulting”)
  • + 2 new form fields: “Tell us about your brand” + “How did you hear about us?”
  • + “What Happens Next?” 3-step section added
  • + Post-submission message rewritten with specific timeline

Portfolio (All 7 Pages)

Current
Zero copy on ALL pages — no headlines, intros, CTAs, or meta descriptions. All titled “Gallery 1.”
Rewritten
Each page now has: unique title tag, meta description, H1 headline, intro paragraph, CTA block
  • + All 7 pages given unique title tags, meta descriptions, H1 headlines, intro paragraphs, and CTA blocks
  • + Recommended merging 3 thin pages (Fitness, Interior Design, Real Estate) into 1 Lifestyle page
  • + Wedding page copy adjusted for one-time event content (not ongoing management)
Full ready-to-paste copy for all 12 pages has been prepared in a companion document (COPY-REWRITES.md). Every section includes current copy, rewritten copy, implementation notes, and a testimonial collection guide with email templates.
09 / 11
Projected Impact
The opportunity: 2-3x more leads from existing traffic
These improvements don't require more ad spend or content — just fixing what's already there.
Current Estimated Rate
1-2%
Visitor-to-inquiry conversion
(typical for service businesses)
→
Projected After Fixes
3-5%
After addressing top 10 issues
(no increase in traffic needed)
At $3,500-$6,000/month per client with a 3-month minimum, even 1-2 additional qualified leads per month represents $10,500-$36,000+ in additional revenue per quarter. The ROI on these fixes is substantial.
0
Quick Wins
~3 hrs
Phase 1 Time
$0
Additional Ad Spend
2-3x
Potential Lift
10 / 11
Implementation Roadmap
43 actions across 4 phases
Organized by impact and effort, starting with quick wins that can be done this week.
Phase 1
Critical Fixes
This Week · ~3 hours
Fix "LET'S CONNECT" CTA link
Fix typos ("SUCESS", "with in")
Remove inquiry page exit ramps
Fix FAQ broken self-reference
Fix all 7 portfolio title tags
Add meta descriptions to portfolio
Add CTA to About page
Upgrade Services page CTAs
Add "Most Popular" badge
14 actions
Phase 2
Social Proof Sprint
Within 2 Weeks
Collect 5-10 client testimonials
Place testimonials across 5 pages
Add "As Featured In" to About + Inquire
Add stat line ("50+ brands elevated")
Add trust signals near inquiry form
8 actions
Phase 3
Content Enhancement
Within 1 Month
Add H1 + intro to all portfolio pages
Add alt text to all gallery images
Add CTAs to all portfolio pages
Fill "OUR APPROACH" section
Add "How It Works" to Homepage
Add FAQ to Services page
Align inquiry form with services
Add FAQ schema markup
14 actions
Phase 4
Strategic Upgrades
Within 2-3 Months
Build comparison table for Services
Consolidate thin portfolio pages
Create 2-3 full case studies
Create industry landing pages
Add Calendly booking option
Build "Why Luna Lux?" section
7 actions

Phase 1 Quick Wins — Do This Week

1
Change "LET'S CONNECT" to link to /inquire instead of Instagram
5 min
2
Fix typos — "SUCESS" on homepage, "respond with in" on inquiry
2 min
3
Remove exit ramps from inquiry page pre-form copy
10 min
4
Fix all 7 portfolio title tags from "Gallery 1" to industry-specific
15 min
5
Add CTAs to About page after team bios
15 min
6
Upgrade Services CTAs from "Learn More" to tier-specific copy
10 min